HARNESS Data

Full Service Branding Support for a PropTech Business

Harness started in commercial real estate in 2017, receiving a record amount of funding for a PropTech company. Now, their advanced data modelling and machine learning capabilities have allowed them to take their learnings into other related sectors. Innovators in commercial real estate, financial services, investment, logistics, law and utilities now have access to smart property tools and high-value data sets.

PDFx

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PPSM Data

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Data Fabric

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Off White

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Brand Dark

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Approach

Following a highly successful round of funding, HARNESS sought creative support for their brand and digital presence. While HARNESS’ logo had longevity—the supporting elements—such as their website, marketing collateral, pitch decks, and social media assets were not being leveraged to fairly communicate the advanced product that they had iterated.

We approached the website and overall design language with consistency in mind. With each design decision, we asked ourselves how it affects the overall landscape of HARNESS’ brand. With a few key principles in mind (approachability, charisma, cutting-edge), Scott and Richard got to work running highly iterative sessions between one-another. Following some initial design stages, we found our visuals resembled those of the International Typographic Style (or ‘Swiss Style’), where form follows function, and simple shapes complement type on a grid.

Solution

Once we’d agreed on a direction, ongoing creative support involved applying the design language across various marketing collateral, landing pages and social platforms. This helped to raise brand awareness both externally and internally along with long-term design support for everything from smaller marketing collateral pieces to more complex projects such as their website and various deep-dive pitch decks.