The Curve
Promotional assets for a limited edition self-playing piano.
These incredible pianos are painstakingly designed to every last curve for a really incredible, sleek finish. Only five will ever be available and they perform just like an ordinary self-playing piano, but looks amazingly surreal, to make sure you really stand out from the crowd.
Working with MedTec Design Services, we produced a video advert, a series of promotional photographs and a case study video for the project. The piano was filmed in a spacious warehouse late at night for best lighting conditions. We utilised interesting techniques, such as filming from the top of a forklift, to find the best angles of the piano.
