Full design and marketing solution for the award-nominated Aurigen sound projector. A rule-breaking hi-fi that uses linear array technology to do away with the traditional "hot seat", whereby one listener gets the full benefit of the audio system and anyone else in the room suffers from distortion & time lag.
William Eikos had been working on their brainchild “Aurigen” for many years, experimenting with linear rays to in effect “Reinvent Sound”; we had been approached to help with the launch of this exclusive luxury product.
We worked alongside the William Eikos team to help define the parent brand and the branding for the first projector named Aurigen. The project kept us on our toes as the brand's direction was being developed simultaneously with the product. Defining a clear vision, user journey and message for the website, photography and videos was crucial to ensure Aurigen received the spotlight it deserved.
This was a full building project, every team member has injected their knowledge and expertise to prime the William Eikos brand and its flagship product Aurigen ready for global launch and has already gained recognition with an honourable mention in the 2021 European Product Design Awards.
Alex Benbow-CarterAaron Bentley