Building a brand for the next 100 years
When the organisers of a historic agricultural show decided it was time for a brand refresh, we set out to create an identity that celebrated the past but was fit for the future.
11 July, 2025
For over 100 years, the Alresford Show has been a staple of the British agricultural calendar.
Thousands head there every September, ready to celebrate decades of rural life with traditional activities, competitions and entertainment.
Its heritage is a huge part of the show’s story, and ensuring that continues for another 100 years is equally key.
The show committee put their faith in us to update the brand and website to feel modern and accessible, without losing the history and warmth that defines the event.
Connecting with loyal visitors with long-standing ties to the show, and reaching families and younger guests to spark new interest were the key objectives.
"This was all about balance, respecting the show’s incredible legacy while making sure it speaks confidently to new audiences," said Scott Bennett, NOSY Creative Director.
"The committee’s openness to change was key, and the result is a brand that feels rooted and ready for the future."
A bold new brand is centred around a reimagined show rosette, a familiar emblem at agricultural events.
The logo keeps Alresford’s traditional blue at its heart, while introducing a flexible layout, clean typefaces, and a palette designed for both print and digital clarity.
We also built a fully responsive WordPress site that’s accessible, mobile-optimised and SEO-ready.
It needed to be simple to buy tickets, access timetables, and plan the day, while existing third-party systems that previously worked well have been retained and visually integrated to avoid disrupting back-end processes.
It’s a future-proofed foundation for an event that still feels proudly local, even as it continues to grow.
Take a look at the result - www.alresfordshow.co.uk
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