Across 2021 and 2022, we collaborated with Innovate UK EDGE and were tasked with creating a series of videos. Each episode showcased an early stage company that had benefited from the scheme.
“Innovate UK EDGE is a key part of the UK innovation agency’s investment in the innovative businesses that drive economic growth”
Working closely with leadership teams, their goal is to create conditions that allow each business to succeed, and bring the benefits of their innovation to a worldwide audience. Our goal was to create a series of 3-5 minute documentary styled ‘success story’ videos, that boosted awareness of Innovate UK EDGE and the ways in which they can help businesses at no cost. This particular episode shared the story between Deep Planet and their innovation and growth advisor.
Deep Planet is revolutionising wine production with their AI tools that allow growers and winemakers to make the best and most efficient farming decisions. Founded in 2018, the company wanted to address environmental risk by improving the farming process, and have continued to grow on a global scale ever since. Our aim was to showcase their amazing innovation by profiling the company, and combine this with an exploration of the assistance they have received from their advisor at Innovate UK EDGE.
When interviewing leading members of Deep Planet and their Innovate UK EDGE advisor, we took a dynamic multicam approach to boost visual engagement. We then captured footage around The Oxford Foundry space, observing the group interact and obtaining visuals to accompany the discussed topics. Following this, the interviews were condensed down in post to the required short-form duration, and structured appropriately to maintain a narrative flow. Any additional digital content was then added, such as video call interviews and screen captures of the software in action. We then layered the gathered B-roll throughout the episode appropriately, showing a chronological play out of the day. Colouring and sound design then took place, and any required branding and graphics were added. For final delivery, the full video was packaged with shorter excerpts to function as social media teasers. The video presented a balance of the company’s message and their funding story, and all parties were very pleased with the final outcome.