Capja provides software that helps crane and plant hire businesses replace paper-based processes across document management, asset tracking and data capture.

As the business entered its next stage of growth, there was an opportunity to strengthen how Capja and its products were presented.

The identity and website did not fully reflect the quality of the software or give the product range a clear, consistent structure.

The challenge was to create greater clarity and credibility without losing the familiarity already established with existing users.

The work began by organising the identity around Capja as the parent brand.

Rather than treating each product as a separate brand, NOSY developed a shared visual language across the full range. The identity drew on the square forms and modular structure of QR codes, creating a recognisable device that could adapt across the parent brand, individual products and wider communications.

Consistent typography, colour, layout and iconography gave each product a recognisable role while keeping it clearly connected to Capja.

This structure then informed the website and supporting content, creating a more coherent experience across the main points of customer contact.

Capja now presents its business and products through one recognisable brand.

The website gives customers a clearer view of the offer, while the identity provides a practical framework for future products, campaigns and communications.

NOSY has continued to support Capja as the business and its product range have evolved.

The evolved identity covered both the parent brand and its supporting products.

A new website was designed and developed to explain the offer more clearly and give users a more direct route through the product range.
The wider rollout also included a promotional video, campaign assets and ongoing digital support, extending the brand into day-to-day marketing and communication.

Each element was designed to work together, creating a consistent experience across the brand, product and communication.