Portsmouth City Council
Creating a campaign to tackle Violence Against Women and Girls
We were approached by Portsmouth City Council in February 2022 to discuss working with them on a campaign which they had planned - raising awareness of the violence that women and girls find directed at them in Portsmouth and the Isle of Wight.
We were approached by Portsmouth City Council in February 2022 to discuss working with them on a campaign which they had planned - raising awareness of the violence that women and girls find directed at them in Portsmouth and the Isle of Wight. Spreading awareness in the wider community, speaking out against violence towards women and girls and highlighting these issues were the purposes of the video we were asked to make.
Empowering women and girls to speak up and report crimes and educating the community on inappropriate behaviour was high on the agenda for this project. This behaviour includes harassment, unwanted physical contact, stalking, offensive comments/jokes or body language, coercive behaviours and physical harm.
NOSY produced a range of videos for multi-media purposes. These were shared at events, on social media, at the Guildhall Square Screen, amongst many other channels.
We all have a role to play in speaking out about and tackling sexual and coercive violence and this campaign by Portsmouth City Council asks people in the city and on the Isle of Wight to step up, challenge their own attitudes and behaviours and to speak out if they see or hear others behaving badly.
Here are just some of the VAWG facts:
Over 70 per cent of UK women have experienced sexual harassment in public places. - Source
Only 4% of women told us they reported the incidents of harassment to an official organisation – with 45% of women saying they didn’t believe reporting would help change anything. - Source
For this impactful campaign, we were asked to produce two videos, one for Portsmouth and another for the Isle of Wight.
We held several online meetings with stakeholders to ensure the campaign video was a success and were given a brief to help align the video with the other elements of the campaign.
Client
Portsmouth City Council
Disciplines
Sector
Local Authorities
Team
“This campaign is designed to make us all stop and think about the attitudes we may have written off at ‘trivial’ or ‘normal’ on a night out in the past and asks us take action if we see or hear something that’s not right.
It is not the responsibility of women and girls to learn how to defend or protect themselves. Men commit the majority of violent and sexual offences and therefore have a vital role to play in making Portsmouth a safer city. Now is the time to learn how you can step up against violence towards women and girls – challenge your mate if he’s making sexually explicit comments, call out the so-called banter, or offer support if you see someone being hassled in a bar or club.”
- Councillor Dave Ashmore, Cabinet Member for Community Safety, Portsmouth City Council
